1. Our business managers
     don't know how to manage
     the things they try to manage,
     because they don't understand
     the things they try to manage.

2. So they turn to college professors
     in the hope of understanding
     the things they try to manage.

3. But college professors
     do not profess anything,
     they only teach subjects.

4. As teachers of subjects,
     college professors
     may enable people
     to master subjects,
     but mastering subjects
     has never enabled anyone
     to master situations.